CinemaNow Partnership Offers Digital Movie Solution

Technicolor and CinemaNow have announced a partnership to offer online retailers a better way to deliver digital content to consumers.

Under the new partnership, Technicolor and CinemaNow will provide a seamless, fully-integrated platform for the electronic delivery of movies, TV shows, music and software to consumers via a broadband Internet connection. This platform will include include content encoding and encryption, digital rights management, hosting and storage, promotions and ad management, streaming or download delivery, order fulfillment, reporting and forensics.

Technicolor and CinemaNow will also collaborate on special projects including adding HD movies to CinemaNow’s library of more than 10,000 titles available via embedded stories and consumer electronic devices. The partnership will also enable CinemaNow to expand internationally, leveraging Technicolor’s digital supply chain services, including preparing and hosting movies with subtitles and foreign language audio tracks.

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