For nearly a century, Technicolor has created innovative entertainment solutions for the big screen and continues to respond to industry needs. We have now created a high-quality and affordable 3D solution for theatre owners that works with existing 35mm projectors. Get ready to immerse yourself in Technicolor 3D, a revolutionary and cost efficient solution, bringing 3D for Everyone.
The Need
Audiences have made it clear that they want 3D. 3D engagements have consistently outperformed 2D by more than 2-to-1. Studios have already announced 15 major 3D releases for 2010, and more are expected. However, currently only approximately 7,000 screens in North America have been converted to digital, and only roughly 3,000 of those screens are 3D-capable.
The Challenge
As overall market conditions continue to delay a broader digital cinema deployment, exhibitors face a near-term challenge in meeting consumer demand for 3D. And for exhibitors in smaller markets, it can be difficult under any conditions to justify the current cost of going digital. How, we asked, can we bring high-quality 3D to theatres without the huge barrier of investment and bridge the gap until digital cinema can be more widely rolled out?
The Solution
Technicolor has developed a new 3D system that enables exhibitors to leverage the base of 35mm projectors already installed in theatres around the world. Introducing Technicolor 3D.
Click here to learn more about Technicolor’s Solution…