For almost a century Technicolor has created innovative entertainment solutions for the big screen. Continuing to respond to industry needs, we have created a high quality, affordable 3D solution for movie theatres that works with existing 35mm projectors.
Get ready to immerse yourself in Technicolor 3D: a revolutionary and cost-efficient solution, enabling "3D for EVERYONE."
The Need
Audiences have made it clear that they want 3D.
3D engagements have consistently outperformed 2D by more than 2-to-1. Studios have already announced 23 major 3D releases for 2010, and more are expected. However, not enough screens have yet been converted to digital and are 3D-capable.
The Challenge
As overall market conditions continue to delay a broader digital cinema rollout, exhibitors and distributors face a near-term challenge in meeting consumer demand for 3D. There are not enough 3D screens available to support the release of two 3D films within a three-week window. And for exhibitors in smaller markets, the current high cost of converting to digital may be difficult to justify.
The Solution
Introducing Technicolor 3D – a new, high quality and affordable 3D solution that enables exhibitors to leverage the base of existing 35mm projectors installed in theatres around the world.
High Quality
Utilizes Technicolor’s next-generation 3D lens, patent-pending “over-under” film prints, and new digital post-production tools which optimize 35mm film for 3D projection
Solves operational problems from the past with visual splicing and alignment cues
According to independent research firm OTX, audiences rank Technicolor 3D quality and viewing experience comparable to digital
Affordable
A fraction of the cost of digital 3D while maintaining the ability to charge a ticket premium
Low risk, pay-as-you-go pricing
Opportunity to bring the 3D experience to theatres where digital conversion may not be cost-effective
Available Now
Already installed on more than 200 screens in North America
