Technicolor Certifi3d Program Ensures Delivery of Quality 3D Content to Consumers
Paris, France & Hollywood, California – December 7, 2010 – Technicolor (Euronext Paris: TCH; NYSE: TCH) today announced the launch of its 3D Certification program branded “Technicolor Certifi3D”. The certification program is geared towards broadcasters and network service providers with the goal of delivering quality and comfortable 3D experiences to end consumers.
Technicolor Certifi3D was created to ensure that 3D material meets minimum quality requirements before it is delivered to consumers. As part of the service, Technicolor evaluates each shot against a set of objective criteria for stereographic reproduction, including a 15-point quality checklist to identify common errors in production which result in suboptimal 3D content. The company will also offer training programs to broadcasters and content creators to help them migrate their production and post-production techniques from traditional television to the three dimensional medium.
Behind the technology that serves as the foundation for the Technicolor Certifi3D service is an advanced 3D analysis software tool that was developed by Technicolor’s Research and Innovation team. Utilizing the left and right source masters, the software builds a 3D model in real time giving an accurate pixel count for objects that are too close or too far away from the viewer that would result in discomfort. It also automatically detects and flags conflicts with the edges of the TV screen, another significant source of discomfort for 3D in the home.
“Our 3D certification platform allows our stereo technicians to quickly and precisely diagnose many of the issues that create viewer fatigue and discomfort” says Pierre (Pete) Routhier, Technicolor’s Vice President for 3D product strategy and business development. “Our goal in launching the Certifi3D program was to take a proactive approach in support of the industry to ensure a consistent and quality end consumer 3D experience in the home.”
Technicolor is a leader in providing an array of 3D services to its media and entertainment customers ranging from 3D visual effects, post production, Blu-ray 3D services, 3D VOD encoding to mobile 3D.
Technicolor is a company listed on NYSE Euronext Paris and NYSE stock exchanges, and this press release contains certain statements that constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results
to differ materially from the future results expressed, forecasted or implied by such forward-looking statements. For a more complete list and description of such risks and uncertainties, refer to Technicolor’s filings with the U.S. Securities and Exchange Commission and its filings with the French Autorité des marchés financiers.
Technicolor is home to industry-leading creative and technology professionals committed to the creation, management
and delivery of entertainment content to consumers around the world. Propelled by a culture of innovation and
underpinned by a dedicated research organization, the company’s thriving licensing business possesses an extensive
intellectual property portfolio focused on imaging and sound technologies. Serving motion picture, television, and other
media clients, the company is a leading provider of high-end visual effects, animation, and postproduction services. In
support of network service providers and broadcasters globally, Technicolor ranks among the worlds’ leading suppliers
of digital content delivery services and home access devices, including set-top boxes and gateways. The company also
remains a large physical media service provider, being one of the world’s largest film processors and independent
manufacturers and distributors of DVDs and Blu-ray™ discs. Euronext Paris: TCH - NYSE: TCH - www.technicolor.com
Season Skuro – Technicolor US +1 323 817 6865
Sharon Entwistle – Whiteoaks + 44 (0) 1252 727313 ext 209
More than 50% of 3D C&A projects have been awarded to the Technicolor