As the number of consumer video delivery services explode, content preparation is getting exponentially more complicated. With the addition of multiple online delivery services (many of whom provide their own video preparation services) including game consoles, connected TVs, streaming aggregators, broadcaster websites, not to mention the creaky old optical discs, combined with no metadata standard, the advent of adaptive bitrate encoding, and rapidly shrinking delivery windows, the world of entertainment has become confusing.
The panel Chuck Parker will participate in is entitled: “Consumer Delivery: Mayhem” which will combine experts from a broad range of consumer video services as well as post-production experts that will try to make sense of the evolving world. Its objective of the speaker panel will be to provide clarity/insight into the primary technologies being utilized for online digital distribution for film and television, give a peek into the workings of companies that simultaneously provide sales of a single title across multiple different endpoints with wildly differing requirements, and understand the appetite for standards to drive this process and upcoming standards (DVD File Format Spec, Ultraviolet), as well as the various metadata sets being used across consumer delivery endpoints, and the options for interactivity on titles (including Bonus Features).
Richard Doherty, Director of Media and Technology at Microsoft will moderate the session. The Hollywood Post Alliance, also known as HPA, is the trade association serving the Southern California-based professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.