For almost a century Technicolor has created innovative entertainment solutions for the big screen. Continuing to respond to industry needs and the growing enthusiasm for digital cinema and the newest exciting digital 3D experience, we have created a high quality, affordable 3D solution for movie theatres that works with existing 35mm projectors.
Get ready to immerse yourself in Technicolor 3D: a revolutionary and cost-effective solution that makes 3D affordable for everyone, and that will put 3D into more and more theatres throughout the world.
The Need
Audiences have made it clear: that they want 3D. And studios have responded by creating more 3D feature films.
3D engagements have been driving success at the box office, with more than 30 major 3D releases currently planned for 2011. However, not enough screens have digital 3D projectors and costs for converting to digital are still quite high.
The Challenge
As overall market conditions continue to delay a broader digital cinema rollout, exhibitors and distributors face a near-term challenge in meeting consumer demand for 3D. There are not enough 3D screens available to support the release of two 3D films within a three-week window. And for exhibitors in smaller markets, the current high cost of converting to digital may be difficult to justify.
The Solution
Technicolor 3D – a new, high quality and affordable 3D solution that enables exhibitors to leverage the base of existing 35mm projectors installed in theatres around the world. According to independent research in North America, audiences rated Technicolor 3D quality and viewing experience comparable to digital 3D. Here are some of the benefits of using our Technicolor 3D solution:
High Quality
Technicolor 3D uses our next-generation 3D lens, patent-pending “over-under” film prints, and new digital post-production tools which optimize 35mm film for 3D projection
Solves operational problems from the past with visual splicing and alignment cues
Affordable
A fraction of the cost of digital 3D while maintaining the ability to charge a ticket premium
Low risk, pay-as-you-go pricing
Opportunity to bring the 3D experience to theatres where digital conversion may not be cost-effective
Available Now
Already installed on more than 500 screens in North America and Europe
Works with standard 35mm film projectors and requires a silver screen
Addresses the global 3D screen shortage
Bridges the gap to digital with a quality solution that consumers rated highly
Technicolor 3D systems in stock and ready for installation
