EMPOWERING CONSISTENT VIEWING EXERIENCES FOR EVERYONE, REGARDLESS OF SIGNAL TYPE

The true power of Technicolor HDR is that it is EOTF independent. Currently, there are multiple types of HDR content emerging on the market including Sony's S-Log camera format, the BBC/NHK Hybrid Log Gamma curve and the PQ curve. Technicolor HDR takes all of them, as well as SDR, as inputs and then normalizes and delivers all of them on any HDR and SDR device, ensuring a consistent experience in both HDR and SDR worlds. All in one single stream.

Benefits of Technicolor HDR

  • it delivers the best possible, most consistent viewing experience that maintains creative intent on all available devices.
  • it's independent of the Electro-Optical Transfer Function (EOTF). The content can be mastered in SMPTE 2084, gamma or other EOTFs.
  • it minimizes bandwidth impact and eliminates the need to dual carry content (SDR and HDR versions) and for additional storage of two sets of content.
  • it offers direct backwards compatibility for SDR playback without any modifications to the SDR devices.
  • it's fully compatible with HEVC 10-bit compression.
  • it reduces footprint requirements on silicon for CE devices and requires only a single decoder.

AWARD WINNING SOLUTION

Technicolor won Best New Cable Product category for its HDR Distribution Solution at the 2016 Leading Lights Awards. The award goes to the company that has developed a potentially market-leading product that, through engineering and technical excellence, enables the deployment of profitable next-generation cable services.