How Does It Work?


Learn how Technicolor Color Certified can help you strengthen product differentiation, drive consumer preference and increase margins.


None of today’s display standards (sRGB, Rec. 709, Adobe RGB, etc.,) include a tolerance to describe when a device is actually “in-spec” or “out-of spec.” This distinction matters because a device that is supposedly tuned to sRGB may in fact display photos inaccurately. Displays purportedly tuned to Rec. 709 may actually cause a loss in contrast and detail in whites and blacks and inaccurate skin tones.

Technicolor Color Certified  solves this problem by defining specifications, including tolerances, for a monitor's color gamut, gammas, color fidelity, white point and backlight brightness that match the quality of today's Blu-ray disks (ITU-R Recommendation BT.709).

Note:  Content must be created in rec. 709 (movies/videos) or sRGB D65 (photos/web page) format for color accuracy.


Our specifications are based on strict sRGB color standards

Technicolor Color Certified specifications confirm that a display meets the same color gamut, gama, color fidelity and backlight brightness criteria as used in Hollywood and the media and entertainment industry.
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Accurate, consistent color for Hollywood blockbusters, family photos and online product images


Technicolor Color Certified specification is derived directly from the sRGB and Rec. 709 color spaces, and ensures that video and photographic content will have the same vibrant color on any Technicolor Color Certified display.
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Getting colors to match can be challenging when panels are sourced from multiple suppliers; native colors will be different. Regardless of the source, the visual appearance of all displays will be consistent once they have undergone the Technicolor Color Certified process, during which they are individually characterized and adjusted.

The Technicolor Color Certified process starts by collecting detailed device characterization data, taken during the manufacturing process. Characterization data, including color gamut, gamma response, white point setting, color fidelity, and backlight brightness, is compared against the Technicolor Color Certified specification to determine if the device meets the certification criteria.  Devices that pass the certification process are entitled to use the Technicolor Color Certified logo on their marketing materials when paired with Portrait Displays’ proprietary software, which makes any necessary system level adjustments to ensure color accuracy.

Technicolor Color Certified devices offer the best viewing experience for photo, video, and web content. However, when a user needs to switch the device to a different color setting, Portrait Displays’ AppSyncTM technology can automatically switch a display between Technicolor mode and any other OEM- or user-defined mode based on the content being viewed. AppSyncTM can also enable the user to make changes between modes manually.