IndieWire Features Exciting Technicolor HDR Survey Results

Industry perceptions about HDR show a desire for official standards.

Technicolor surveyed the entertainment industry to find out just how receptive and ready for HDR adoption content creators, distributors, and consumers are.

In an exclusive IndieWire article, Technicolor shared the recent results from an unprecedented industry-wide HDR survey. With over 200 participants taking the survey, there was a very high completion rate of 70% (140+ participants).

According to Technicolor CMO Sandra Carvalho, “We [Technicolor] believe[s] that HDR opens more choices for expressing creative intent —whether it is to present more realistic images, or to transport viewers beyond reality into the storytellers’ vision.”

Read the full article on IndieWire, and discover the possibilities of HDR.