Technicolor Joins New HEVC Patent Pool to Address Digital Media Market Demand for Efficient, Transparent and Balanced Commercialization of HEVC Technologies

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March 26, 2015
Technicolor Joins New HEVC Patent Pool to Address Digital Media Market Demand for Efficient, Transparent and Balanced Commercialization of HEVC Technologies

The HEVC Advance patent pool will address marketplace demand for an additional licensing option of HEVC essential patents. 

It is an important new player in the market as demand for digital video explodes, triggering the need for a wide array of new compression technologies developed by some of the most noted innovators in the video entertainment market.

Technicolor is a leading force in developing and bringing innovative video technologies to market.  Technicolor has worked for 100 years with content creators in delivering their creative vision to theatres, home and on the go, providing richer experiences and higher resolution content across a broad range of services and devices. The company brings 25 years of expertise in compression, developing HEVC standard-essential patents (SEP) internally, which led to Technicolor being the first to ship a HEVC-enabled set-top box (STB).

Close-up on HEVC

HEVC, also known as HEVC/H.265 or MPEG-H Part 2, is an industry standard for video compression that forms the foundation for next-generation video experiences.  It is the latest breakthrough in video coding standards, offering significant bit rate reductions compared to existing protocols – up to a 50 percent bit rate improvement over H.264.

HEVC provides an optimized transport solution for 4K and higher video resolutions, supporting images up to 7680 x 4320, and can be adapted for any transport protocol.  HEVC provides value to stakeholders across the industry by:

  • Solving an industry pain point around video congestion and bandwidth scarcity. Online services like OTT (over the top content) and mobile video are positioned to be important market drivers in the entertainment industry. 
  • For traditional services such as broadcast, satellite and cable, HEVC offers improved performance at lower transmission rates as well as the ability to deliver more content per channel.
  • For consumers, HEVC powers breakthrough video consumption and delivery experiences that include significantly enhanced visual images, reduced interruptions in video streaming and dramatically lower use of network bandwidth.