Technicolor will be in the spotlight at the 16th annual CineAsia confab, which runs December 7 – 9, 2010 in Hong Kong SAR, China.
HOLLYWOOD, Calif., & BANGKOK, Thailand – (December 6, 2010) – Technicolor (Euronext Paris : TCH ; NYSE : TCH) today announces that it will be in the spotlight at the 16th annual CineAsia confab, which runs December 7 – 9, 2010 in Hong Kong SAR, China. The Show brings together approximately 1,000 motion picture exhibitors and distributors from across Asia who will have the opportunity to network, preview upcoming film offerings, experience new technologies and interact with representatives from major Hollywood studios.
At the show, Tim Meade, manager of the Technicolor 3D sales and marketing team in Asia will show the Technicolor 3D solution in a presentation entitled, “3D for Everyone!” on Wednesday afternoon. The Technicolor 3D solution is currently installed on more than 300 screens in North America, and has recently launched internationally in the United Kingdom, Germany, Italy, Spain and Japan. Thailand, the first country in Asia to deploy the Technicolor 3D system, currently has four installations with several more in the planning stages. Further deployments in Australia, India, Korea and the Philippines are also being discussed.
"We're honored and grateful to have the opportunity to present Technicolor 3D at CineAsia, Asia's largest filmed entertainment expo. Technicolor 3D is an excellent ‘bridge-technology’ solution that offers exhibitors to an affordable way to offer 3D, thus, enabling a greater number of consumers to enjoy the unique 3D experience," Tim Meade commented.
In October 2010, Technicolor Asia commissioned an independent academic research department from noted Sripatum University in Bangkok, to conduct an exit poll of viewers watching a movie in Technicolor 3D and in Digital 3D. A majority of the participants in both sample groups had a positive perception of the 3D quality and experience. Overall mean scores from both sample groups were statically defined as “very good” with 96.6 % of both sample groups responding they would watch more 3D movies in the future.
"We are pleased that the results of the survey by Sripatum University concur with other independent surveys that Technicolor has commissioned in the United States to assess the quality and experience of Technicolor 3D," Tim Meade said. "This is proof positive that Technicolor 3D will perform as well as Digital 3D in theaters across the region."
***
Technicolor is a company listed on NYSE Euronext Paris and NYSE stock exchanges, and this press release
contains certain statements that constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the future results expressed, forecasted or implied by such forward-looking statements. For a more complete list and description of such risks and uncertainties, refer to Technicolor’s filings with the U.S. Securities and Exchange Commission and its filings with the French Autorité des marchés financiers.
***
About Technicolor
Technicolor is home to industry-leading creative and technology professionals committed to the creation, management and delivery of entertainment content to consumers around the world. Propelled by a culture of innovation and underpinned by a dedicated research organization, the company’s thriving licensing business possesses an extensive intellectual property portfolio focused on imaging and sound technologies. Serving motion picture, television, and other media clients, the company is a leading provider of high-end visual effects, animation, and postproduction services. In support of network service providers and broadcasters globally, Technicolor ranks among the worlds’ leading suppliers of digital content delivery services and home access devices, including set-top boxes and gateways. The company also remains a large physical media service provider, being one of the world’s largest film processors and independent manufacturers and distributors of DVDs and Blu-ray™ discs.
Euronext Paris: TCH _ NYSE: TCH _ www.technicolor.com
Press Contacts:
Season Skuro – U.S.
+1 323 817 6865
season.skuro@technicolor.com
Chaiwat Ahantharik - Asia
prdivision@gmail.com