Technicolor to fuel Rightstrade’s online market platform with its digital asset management and distribution services

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Partnership brings Rightstrade’s customers access to Technicolor’s global industry-leading services

Paris (France) & Hollywood (California) – May 21st , 2012 – Technicolor (Euronext Paris: TCH) today announced it has entered into a strategic partnership with Rightstrade to become its global services delivery partner. The new venture brings together Rightstrade’s online Film and Broadcast marketplace with Technicolor’s industry-leading asset management and distribution services expertise.

Technicolor will offer media and delivery services integrated within Rightstrade’s new online platform targeting motion picture and broadcast content rights buyers and sellers, theatrical exhibitors, video-on-demand platforms and international distributors.

Rightstrade is the first platform to offer an integrated experience for buyers and sellers from title upload, screening and offering to real-time rights availabilities online through licensing, payment and fulfillment of deliverables by a RightsCloud Delivery Partner. It will offer film and television sales agencies an online market platform to showcase and already provides its services to major markets like “Marché du Film” in Cannes. Rightstrade allows buyers to screen and make online offers for titles and functionality for completing license agreements online - any time from any web browser or mobile device. The premier online market service is scheduled to go live by fall 2012.

 “As a global leader in digital media services, we are very pleased to support Rightstrade’s innovative business model”, said Claude Gagnon, President of Technicolor Creative Services division. “Serving an “All-digital” provider demonstrates Technicolor’s ability to accompany customers in the digital shift on a worldwide basis.”

"We are delighted to announce Technicolor as the first global Rightstrade delivery partner,” said Alexander Hartman, Co-Founder of Rightstrade LLC. “This collaboration means that a comprehensive range of Technicolor services will be offered within Rightstrade. The Rightstrade-Technicolor partnership will empower users with digital media and physical asset delivery capabilities not currently accessible via the web, reducing costs and increasing distribution opportunities for independent film producers, sales agents and distributors in territories worldwide."


About Technicolor
Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: Enhance media experience on any screen, in theaters, at home and on the go.
Euronext Paris: TCH   •

About Rightstrade
Rightstrade ( is a joint venture of FilmTrack, Inc,  Matilda Media Group LLC and private equity investors. Rightstrade is currently under development in collaboration with the world's leading Delivery Partners and Content Partners. Technology partner FilmTrack ( is the world’s leading provider of content and contract management for the global film and television distribution community.


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