Technicolor wraps production on Mattel's latest Barbie™ DVD/Blu-ray feature

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Barbie™ in the Pink Shoes Marks the First Barbie™ Feature Released on Blu-ray Disc™

Paris (France) & Hollywood (California) – February 26, 2013 – Technicolor (Euronext Paris: TCH), has completed delivery of Mattel’s new CG-animated Barbie™DVD/Blu-ray feature, Barbie™ in the Pink Shoes, slated for release on February 26,2013.

This is the second Barbie™ feature for Technicolor’s Digital Productions division, having delivered Barbie™: A Perfect Christmas in November 2011. Barbie™ in the Pink Shoes will be Mattel’s first Barbie feature released on Blu-ray. Technicolor’s team was led by Executive Producer Steven Wendland, Director/Producer Owen Hurley and Producer S.T. “Siva” Sivaraman. 

“The Barbie Brand’s first production with Technicolor was such a successful creative collaboration, we’re pleased to continue our partnership with our newest title ‘Barbie in the Pink Shoes’,” said Rob Hudnut, Executive Producer and Vice President of Barbie Entertainment at Mattel.  “The Technicolor teams in both Hollywood and Bangalore have proven not only to understand Mattel’s vision for the Barbie Brand but also their eagerness to help us expand on that vision in a number of engaging and innovative ways.”

Technicolor Digital Productions delivered the front-end pre-production― art direction, design, storyboards/storyreel, editorial and production management― as well as direction, CG animation and audiovisual post-production for Barbie™ in the Pink Shoes.

“When clients entrust us to represent well-established global brands like Barbie, we take that responsibility very seriously and endeavor to produce entertainment of the highest standard to reflect the brand,” added Tim Sarnoff, President of Technicolor Digital Productions.  “We look forward to collaborating with Mattel again.”

Barbie™ in the Pink Shoes follows the adventures of Barbie™ as Kristyn Farraday™, a ballerina who tries on a pair of sparkling pink shoes and is whisked away to a fantastical ballet world. With performances to the legendary Giselle and Swan Lake ballets, it's a wonderful journey where if you dance with your heart, dreams come true!

Technicolor Digital Productions produces high-quality CG animation for feature films, television, direct-to-video, commercials, video games and location-based entertainment through its industry-leading production facility in Bangalore, India. Major clients include DreamWorks AnimationElectronic Arts, Mattel, NickelodeonRockstar Games, Sony Computer Entertainment America and Square Enix.


About Technicolor
Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: supporting the delivery of exciting new experiences for consumers in theaters, homes and on-the-go. Euronext Paris: TCH   • Ÿ  


About Mattel, Inc.
Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price® brands, including, Little People®, Power Wheels®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 40 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at, or

BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc.  ©2013 Mattel, Inc. All Rights Reserved.


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