PRESS AND NEWS CENTER
May 02, 2018
Nominations Put MPC Advertising and The Mill on the Shortlist for British Arrows
The prestigious advertising awards are among the highest honors for the industry’s top ad agencies, production companies, post houses, and talent.
- MPC Advertising received 15 nominations across Animation, Color, CGI and VFX categories.
- The Mill earned 8 nods including Out of Home and Interactive Video Advertising nominations.
British Arrows has been championing and celebrating the innovation and artistry of moving image advertising for over 40 years. When this year’s shortlist for British Arrows was announced, after six days of intense judging, MPC Advertising found themselves with 15 nominations across multiple categories. The Color team alone picked up an impressive 70% of nominations in their category. Additionally, The Mill added 8 more nominations to the total received for the Technicolor family of brands.
Following is a breakdown of these nominated projects and talent making the shortlist, with winners to be announced at the British Arrows ceremony on May 16 at the London smart venue, Battersea Evolution.
MPC Advertising on the Craft shortlist:
Craft – CGI
- Samsung ‘Ostrich'
- Berocca 'Be More Berocca'
Craft – Animation
- Samsung ‘Ostrich'
- Volkswagen 'Born Confident'
- Berocca 'Be More Berocca'
Craft – VFX
- Samsung ‘Ostrich'
- Volkswagen 'Born Confident'
Craft – Colorist
- Richard Fearon - Diesel 'Go With The Flaw' and M&S 'Spend It Well'
- Jean-Clément Soret - Lacoste ‘Timeless’
- Matthieu Toullet - Boots ‘Ready For Anything’
- George K - Oxfam ‘The Heist No One Is Talking About’
MPC Advertising on the Arrows shortlist:
International
Non-Alcoholic Drinks
- Berocca ‘Be More Berocca’ (MPC Creative)
The Mill on the Craft shortlist:
Craft – Colorist
- James Bamford - Debenhams, ‘You Shall’
Craft – CGI
- Virgin Media, ‘Delivering Awesome’
- Heathrow, ‘It’s a Wonderful Flight’
- O2, ‘Follow the Rabbit’
Craft - VFX
- Virgin Media, ‘Delivering Awesome’
- Heathrow, ‘It’s a Wonderful Flight’
The Mill on the Arrows shortlist:
Interactive Video Advertising
Out of Home Video Advertising
- The Born Free Foundation
Check out the full shortlist, and congratulations to all the outstanding British Arrow nominees.