Advanced HDR by Technicolor

Advanced HDR by Technicolor is a suite of high dynamic range (HDR) production, distribution and display solutions that leverages machine learning to maximize the image quality of any HDR format. Advanced HDR by Technicolor is a collaboration between Philips, InterDigital and Technicolor.

Latest
News from Advanced HDR by Technicolor

Advanced HDR By Technicolor® Showcases High Dynamic Range Innovations in Live Broadcasting and Streaming Distribution at NAB 2024 The Advanced HDR by Technicolor team (including representatives from InterDigital and Philips) will be on hand at NAB 2024 in Las Vegas…

The Right High Dynamic Range Strategies Can Open Doors to Cost-Effective Competitive Differentiation Among Video Streaming Providers The highly competitive streaming video landscape is prompting executives in the over-the-top (OTT) video streaming market to explore features and capabilities that drive…

High Dynamic Range Emerges as a Key Point of Differentiation Across Increasingly Competitive Streaming Provider Landscape After a pandemic-fueled spurt of growth that brought over 215 million viewers to video streaming services in 2021, providers have struggled to hold onto…

Advanced HDR By Technicolor® Awarded Silver in the 2023 Digital Media World Awards Advanced HDR by Technicolor was recognized as the 2023 Silver Award winner for the streaming category by Digital Media World on the 31st of December 2023. The…

Advanced HDR By Technicolor® Demonstrates the Latest Innovations in High Dynamic Range for Live Broadcasters and Streaming Distribution Providers at CES 2024 Executives representing Advanced HDR by Technicolor® -- a collaboration between Philips, InterDigital and Technicolor -- will be on…

Advanced HDR by Technicolor Demonstrates Latest Innovations in High Dynamic Range Single Master Production as well as Live Broadcast and Streaming Workflows at IBC 2023 Advanced HDR by Technicolor returns to IBC this year to showcase its suite of solutions…

Advanced HDR by Technicolor to Demonstrate Latest Innovations in High Dynamic Range Solutions for Live Broadcast Events During SET Expo 2023 Advanced HDR by Technicolor returns to SET Expo this year to showcase its suite of solutions. The Advanced HDR…

Coordination Among Chip Makers, Consumer Electronic Manufacturers, Service Providers and Content Developers Key to Accelerating HDR Adoption in Asia  Adoption of high dynamic range (HDR) technology is poised to take a different and more dynamic path to market-wide implementation in…

HDR and SDR Content Management and Optimization Strategies for Streaming Service Providers For many providers, high dynamic range (HDR) has been an “add-on” operating separately from long-standing production, distribution and consumption workflows. As demand for HDR content continues to rise,…

Advanced HDR By Technicolor® Showcases HDR Workflow Optimization for Over-the-Top Providers at Streaming Media East 2023 Advanced HDR by Technicolor® will showcase the latest developments in its suite of high-dynamic range (HDR) solutions -- including Intelligent Tone Management (ITM) and Single…

Technology for an
Enhanced Visual
Experience

Advanced HDR by Technicolor (also known as SL-HDR) is designed to protect — and enhance — investments made by industry and consumers in legacy infrastructure and devices. When HDR was first incorporated into live production workflows, basic lookup tables (3D LUTs) used static mathematical mapping functions for color grading. This approach when used today, however, often delivers unsatisfying aesthetic results.

By contrast, real-time adaptive solutions applied by Advanced HDR by Technicolor deliver a visual experience for live events — including live-action sports — that matches the quality of best-in-class, offline post-production solutions used by blockbuster filmmakers.

Delivering Best-In-Class for Live Events

Machine learning (ML) enables the production of high-quality images in real-time for live events. Images automatically delivered through Advanced HDR by Technicolor are comparable to the output produced by sophisticated post-production techniques used for major theatrical movie releases. These techniques have traditionally required days of manually-intensive fine-tuning.

ML technology embedded in Advanced HDR by Technicolor enables broadcasters and over-the-top (OTT) providers to deliver consistent image quality, regardless of the content category (video-on-demand, live, post-production or live production).

Cobalt Digital's 9904-UDX-4K card includes Advanced HDR by Technicolor

Enhancing Live
Production Images

Adaptive solutions embedded in Advanced HDR by Technicolor optimize images in real-time. This addresses frequent changes in light conditions which arise when producing live sporting events. Advanced HDR by Technicolor automatically adjusts and corrects large shifts in lighting over the course of outdoor broadcasts.

The adaptive features also remove limitations imposed by static converters that restrict the creative options available to video engineers. This enables engineers to produce content in both standard dynamic range (SDR) and HDR on a single-production flow by simultaneously generating outputs in both formats. The ML technology embedded in Advanced HDR by Technicolor has the unique ability to achieve high-quality results through an efficient, real-time, automated process.

Post Production

While Advanced HDR by Technicolor was developed for live production, the solution performs at such a high level that it is also used in post-production as an alternative to other existing, complex, and time-consuming solutions. The ML-driven adaptive and tunable capabilities of Advanced HDR by Technicolor make the SDR to HDR conversion so easy that it is used by colorists to save time.

These same capabilities are important for large volume legacy SDR content owners. Advanced HDR by Technicolor makes it possible to convert entire legacy SDR libraries into high-quality HDR content in less time than it would take to use conventional post-production methods.

Broadcast and
Streaming

Advanced HDR by Technicolor is an ideal solution for broadcasters and streaming providers. When a live program is produced, its adaptive capabilities can be applied to enhance distribution operations.

Modern broadcasters receive content in many different formats and quality levels. Advanced HDR by Technicolor accepts any mix of input content — live events, movies, episodic series, news broadcasts and advertisements — and is able to aggregate them into a single, consistent, high-quality broadcast stream in whatever format the broadcaster chooses.

Advanced HDR by Technicolor Videos

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Experiences and Webinars

Best Live HDR Experience on Any Screen for TV and Mobile Offering

1SBTVD adoption of SL-HDR1 and SL-HDR2 for TV 3.0 Project (SBTVD example)
2 How to easily handle live UHD, HDR & SDR events (BBright example)
3Simultaneous distribution of SDR And HDR over a single distribution channel (Brazilian experience)
4Perfect viewing quality on any legacy and future screen for TV and mobile (Display Adaptation example)
5Supported by silicon solutions offered by many TV silicon providers (Mediatek MT9612 example)
6Live up-conversion from SDR to HDR without artifacts (ARTE HDR experimental channel example)

Check the Latest Webinars of Advanced HDR by Technicolor