November 01, 2016

All Eyes On Technicolor At VR On The Lot

Industry gathering showcases immersive media as the future of compelling storytelling.
  • Attendees go inside the latest VR immersive experiences created by Technicolor’s The Mill and MPC.
  • Technicolor’s Tim Sarnoff delivered a keynote speech outlining the future of immersive experiences.


Technicolor sounded the clarion call for the success of immersive technology at VR on the Lot, an industry event held at Paramount Pictures Studios in mid-October. The 2-day immersive media summit brought together key industry content creators and distributors to experience the latest innovations in virtual reality and to explore new ecosystems for effective monetization of immersive media.

The event featured a keynote speech by Technicolor’s Tim Sarnoff, President of Production Services and Deputy CEO. Sarnoff discussed the imperative to build a new ecosystem within the entertainment sector for the future of immersive experiences – and by extension the future of compelling storytelling. Embracing this new ecosystem requires innovative storytelling technology and expertise, something Technicolor and its brands know a lot about, having completed 13 VR projects this year and currently working on 29 more.

In addition to demonstrating the latest immersive experiences and discussing with attendees the technology and creative process that goes into making them, Technicolor was also excited to share details about its recently opened Technicolor Experience Center.

New and popular VR content created by Technicolor and its brands, The Mill and MPC, was on display to experience firsthand throughout the event. From The Mill, there was 6x9: A Virtual Experience of Solitary Confinement, The New York Times’ Olympics experience, The Modern Games, and other thrilling experiences. MPC showcased a variety of new pieces, including the MPC VR Originals’ short teaser Go Baby Go; OneRepublic’s Kids music video; and a new collaboration with The Nature Conservancy on their This is Our Future campaign. To see more immersive entertainment from Technicolor’s brands click here.

Immersive demos and networking opportunities continued throughout the first night of the event, with a Technicolor-sponsored kick-off party at the nearby Neuehouse Hollywood.

Visit The Future Trust to read more about Sarnoff’s thoughts on empowering immersive media, including his four critical success factors: high quality native content, social immersive experiences, episodic cadence, and disruptive innovation.


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