August 18, 2016

ATSC 3.0 Offers HDR Opportunities to Broadcasters

Technicolor HDR creates new opportunities for broadcasters to deliver visually-stunning HDR experiences to households without expensive infrastructure upgrades

Enhanced brightness, detail, heightened ranges of shadow; color and luminance introduced by HDR make for a clearly exceptional video experience. Technicolor HDR offers one way to address broadcaster requirements in a highly efficient and cost-effective manner. The solution works via a single stream for the delivery of both SDR and HDR content, which equals more efficient use of network resources, eliminating the need for costly infrastructure upgrades.

In this context, there is a strong argument for broadcasters to incorporate new systems and capabilities that are state-of-the-art, including support for High Dynamic Range (HDR) video capabilities. While there has been considerable focus on the migration from 2K High Definition (HD) to 4K Ultra-HD (UHD) spatial resolutions, there is a growing consensus that HDR can introduce a dramatic and positive impact on the consumer viewing experience. Therefore, HDR should be considered for deployment in the ATSC 3.0 standard.

In this white paper we explore how HDR in ATSC 3.0 provides new opportunities for the broadcasting industry.

To download the complete white paper, please click here.