For advertisers and brands, there’s no more coveted spot than the Super Bowl. Every year is a chance to unite the best creative minds with the latest advancements in entertainment technology to capture the imagination of one of the world’s largest, globally connected audiences.
Creative teams at The Mill and MPC worked on many of the commercials shown during this year’s match-up between the New England Patriots and Atlanta Falcons at Super Bowl LI. The event gives vast exposure to high-profile campaigns not only via the live broadcast but also on social media. According to the Nielsen Ratings for 2016, Super Bowl L had an average audience of 111.9 million viewers. Nielsen Social reported 16.9 million tweets sent about Super Bowl L – nearly a quarter of them about the commercials, which were live-streamed for the first time that year.
With these staggering numbers in mind, these are some of the high-profile ads that The Mill worked on for the Super Bowl:
MPC worked their VFX and color magic on a number of Super Bowl commercials that have also generated a great deal of buzz this year. Having just come off another run of fun and inventive holiday ad campaigns, they were the go-to choice for a wide variety of brands looking to push the boundaries during the biggest game of the year. Here’s a look at some of them:
To watch all these great commercials from the game, be sure to check out the playlist below!