Four Artists Speak to Technicolor about the Importance of Color

Technicolor recently spoke with four artists who rely on color to create their work, whether it’s gaming, photography, cinematography, or textile design.  Alex Seropian, Angelina Venturella, Tom Banks, and Erin Condren welcomed us to their workspaces where they shared their thoughts about how color, accurate color, impacts their work, and the benefit of a program like Technicolor Color Certified to assure their work is accurately displayed.

The founder of Industrial Toys, Alex is responsible for the Marathon, Myth, and Halo video game series.  He explains, “Color is part of the vocabulary to communicate.  We have to communicate what a player is supposed to do, so we have to use shape, lighting, and color to communicate to them what objectives might be in a scene.”  Thousands of man hours go into the development of games, and the last thing he wants is for inaccurate color on a player’s screen to disrupt their experience.

Angelina is a fashion photographer who founded Project Mermaids to benefit the Save Our Beach foundation.   “Color brings life to photos.  At least for me, I’m shooting with my intent for people to see what I see,” Angelina explains.  She describes a very personal experience of her first art show, which was digital.  She spent hours upon hours to make everything look perfect.  The moment she saw her work displayed it wasn’t the way she wanted it to look, because the screens displayed inaccurate color.

A Los Angeles based director of photography specializing in commercials, music videos, and feature films, Tom says, “When you leave the coloring session and you see your work either on your home screen or just in the world, you always hope it’s as good as it was in the coloring room.”

Erin, the founder and creator of erincondren.com, which produces life planners and notebooks, believes it’s important that if a customer sees something she loves online, that when the merchandise arrives at home it’s just the color she hoped it’d look.  Erin explains, “It’s exciting to think that monitors could be color certified so that the shopper at home is truly seeing what I’m seeing.  And if anybody can do that, Technicolor should be doing this.”

You can see the mini-documentary and hear more of the artists’ insights at colorstory.technicolor.com