February 13, 2017

HDR Takes Broadcasting as Far as the Eye Can See

A Technicolor white paper demystifies HDR and makes a compelling case for the next-generation technology in a new executive overview for broadcasters.
  • Broadcasters are a key player in the production and distribution of HDR content at home and on the go.
  • Sporting events and other live programming are unique opportunities to broadcast in HDR.

Consumers aren’t just spending more time in front of the screen; they’re expecting viewing experiences of the highest quality anytime, anywhere. With its brighter whites and deeper blacks, High Dynamic Range (HDR) gets us as close as we’ve ever been to what the human eye actually sees. As more HDR-compatible TVs and other devices enter the market, and more movies, TV shows, and other immersive content gets created in HDR, broadcasters cannot afford to become a missing link to the consumer. 

HDR in fact presents a compelling new opportunity for broadcasters and their audiences.  While it’s being actively embraced by Over-The-Top (OTT) players in the entertainment industry, an equal case can be made for broadcasters to adopt HDR technology. This is especially true with and other live programming, which broadcasters are uniquely positioned to offer in HDR.

But first, broadcasters must evaluate which HDR technologies, of the many formats available, will best suit their needs and deliver the best experiences for their audiences. They also must decide on the most effective and efficient path for distributing HDR programming in this complex environment, which will also still include Standard Dynamic Range (SDR) content.

Though the existence of multiple HDR formats adds to the complexity of managing the delivery, Advanced HDR by Technicolor is a solution that can simplify the process and keep the cost of implementation low, with minimal modification of equipment and without changing the infrastructure.

For more information, download the Technicolor white paper, Demystifying HDR: An Executive Overview for Broadcasters.