From concept to completion, Technicolor’s The Mill delivered eye-popping animation and environments in their ongoing collaboration with Dairy Queen – another winning combination.
An ongoing collaboration with Barkley US and Dairy Queen continues as Mill Directors Left Shoe Lost take on two brand new spots showcasing some new DQ Blizzard flavors. From concept to completion, the team’s deliciously eye-catching environments and animation highlight Dairy Queen’s latest irresistible treats.
In the first spot – ‘Oh Henry’ – we follow a family at a DQ amusement park with ice cream themed attractions scattered throughout. While riding the bumper cars, the family collides to create a creamy concoction contrived of the famous Oh Henry candy bar.
The summer fun continues in the second spot – ‘Reese’s – as we are taken on another sweet adventure. This time, a woman enjoying a Blizzard daydreams of extreme activities with a tasty twist – from climbing a towering Reese’s candy mountain to skydiving through delectable soft serve clouds.
“These fully animated jobs are always a pleasure and can be quite the fun challenge to execute,” says Animation Supervisor Paul Tempelman. “I enjoyed pushing the animators with their shots, through doing dailies, drawing and sharing references, and having daily draw-over sessions to help with timing and poses. There was also a lot to consider with the transitions which incorporated a lot of sleight of hand with sets, props and camera animation. Planning was very important for this campaign.”
Check out both spots at The Mill and get ready for a wild ride.