November 18, 2020

MPC and Travlrr Launch World’s First Sustainable Automotive Production Solution

Partnership seeks to reduce greenhouse gas emissions associated with producing content on location by over eight times when compared with that of a traditional shoot.

Each year the global commercial production industry produces thousands of tons of carbon and waste – despite the fact that technology exists to make the majority of productions carbon neutral and zero-waste. 

To support a greener, more sustainable way to produce content that is kinder to the planet, Technicolor’s MPC and Travlrr have joined forces to launch a Sustainable Automotive Production Solution. The new partnership will utilize Travlrr’s highly curated global network of over 100 remote production companies, along with MPC’s award-winning global network of VFX talent, to create lower emission productions – ones where all carbon emissions can be offset.

“Many industries have taken great strides to use the latest technology for the benefit of future generations, and we believe it is time for the advertising industry to follow suit,” explains Usama Al-Qassab, Chief Growth Officer at MPC. “The alliance between MPC and Travlrr is a major step for MPC and our clients to create highly engaging content with zero carbon footprint.”

The MPC and Travlrr partnership allows organizations to significantly reduce their scope 3 emissions associated with producing content on location – and in doing so reduce greenhouse gas emissions by over eight times when compared with that of a traditional shoot. 

“This exciting, exclusive partnership with MPC is truly a global first and very relevant in today's new world,” says Darren Khan, CEO and Founder of Travlrr. “People, businesses and brands have become far more concerned about their local environment and the world we would like to live in. Sustainability is at the core to making those changes and we’re offering a ground-breaking production solution to the automotive industry that helps reduce marketing carbon footprints, saves time and money – while expanding creativity for content and ads.”

The future of making sustainable automotive content is now

The recent CGI-heavy campaign for Lexus Electrified was created completely remotely through MPC’s Virtual Studio Production using industry-leading game engine technology. The process was rapid, smooth, and real-time – and the result is a captivating and future-facing campaign that demonstrates how any vision can be made an environmentally-friendly reality.

Read the full story of how the Sustainable Automotive Production Solution works to reduce emissions – and also how MPC and Travlrr have partnered with Trees for Life to plant native Scottish Trees in the Caledonian Highlands for each brief commissioned to the platform.