MPC Reveals Its VFX Superpowers For Paralympics Campaign

MPC provides stellar VFX for Channel 4’s highly anticipated campaign to support its coverage of the 2016 Paralympic Games. Led by Supervisor Tom Harding, MPC created the intricate VFX across 144 shots, including extensive crowd replication, 21 stadium shots, and the creation of the new Rio stadium in CG. The opportunity to highlight the accomplishments of amazing individuals was a project that MPC could not pass up.

MPC’s Global Creative Director of Color Grading Jean-Clément Soret worked closely with Dougal Wilson and DoP Daniel Landin on the grade. Soret comments, “The aim was to really enhance the tone as well as emphasizing the many individual stories - but also help weave the piece together into one unified film. The grade itself is very dynamic and verges on hyper-real to achieve a joyful, rich and uplifting feel.  As it’s a fast-cut film, it was important to help the viewer identify with the story in each scene very quickly”.

The three-minute film conceived by 4Creative and spearheaded by Chris Bovil, John Allison, and Alice Tonge is timed to perfection to the beat of a track performed by musicians with disabilities. Following the 2012 multi-award winning “Meet The Superhumans” campaign, the new inspirational work “Yes I Can” directed by Blink’s Dougal Wilson, sees a host of international Paralympic athletes excelling in their respective sports, along with members of the public and musicians demonstrating their own passions and demonstrating their unique abilities.