From the beginning of his career, Richard Crudo, president of The American Society of Cinematographers, has collaborated with Technicolor. As a cinematographer, Crudo relies on the talent at Technicolor to deliver the best image achievable. In this interview, Crudo offers his thoughts on the evolution of Technicolor and the importance of services offered by Technicolor at this juncture in motion picture history. Calling Technicolor, “a personal champion,” he reminds everyone that Technicolor’s history is linked intrinsically with the history of cinematography.