September 18, 2017

SMPTE’s Barbara Lange: Standards Are More Critical Than Ever in this Technologically Advanced and Video Driven Environment


Barbara Lange, Executive Director, Society of Motion Picture and Television Engineers


Amazon, Netflix and other new players -- along with the traditionalists in broadcast and motion pictures – are exploring and implementing a wide array of new technologies that make content more engaging for consumers.

That is why it’s important for an organization like SMPTE -- which is made up of engineers, scientists and digital technologists – to elevate its efforts and activity to support the quality of motion images, regardless of where or how it is created or delivered.

Today, for instance, eighty percent of the internet traffic consists of video. This is creating new business opportunities, but it is also giving rise to a new series of challenges, not just technologically, but also at strategic, operational and economic levels.


Barbara Lange, SMPTE Barbara Lange, SMPTE


The number of operators and platforms operating in the content creation and distribution space has quickly increased the rate of innovation and the proliferation of new content formats. This creates a requirement to manage a complex array of content across the ecosystem in an effective and cost-efficient manner.

Meanwhile, convergence is happening in many different aspects of our industry. Reconciling growing complexity with this convergence requires all of us to work together to make sure the industry continues to grow.

That is why we need to invest in – and apply – standards across the entertainment ecosystem.

Editor’s Note: To hear more from Barbara Lange, you can listen to the embedded podcast.