CES 2016 validated the recent trends toward Over-the-Top (OTT) video, TV Everywhere and multi-screen TV experiences. The growing popularity of OTT services poses challenges and opportunities for traditional Pay-TV services and streaming video providers alike.
These trends are supported by new research finding that mobile devices are the most popular choices for watching paid OTT TV content – and mobile consumption of OTT video content is booming. OTT leaders like Netflix, Hulu, and Amazon Instant Video are registering gains from a plethora of new devices through which that content can be accessed.[subscribe_reminder]
Increasingly, Pay-TV providers are reinventing themselves to reduce churn and to optimize their services to meet the need of their target audiences. Pay-TV providers such as Time Warner Cable and Dish Networks have a big play in taking “TV Everywhere”. Successful navigation of these trends can be a boom for cable and satellite providers -- if they can build a better value proposition than their streaming competitors can.
CES 2016 product launches reflect growing cross-device viewing trends, according to new research from PayWizard, a Pay-TV SaaS platform. The company noted that mobile devices are now the most popular choices for watching OTT TV content.
Indeed, phones are emerging as one of traditional TVs fiercest competitors. With bigger and better screens, mobile devices take up more of our time, and are increasingly being used for video viewing, and not just for short clips. Here are a few highlights from CES 2016: