Exhibitors Embrace 3D-On-Film to Enable Additional 3D Screens
Milestone Reached in Four Months; Exhibitors Embrace 3D-On-Film to Enable Additional 3D Screens
PARIS, France & HOLLYWOOD, Calif., – (August 11, 2010) – Further supporting the successful launch of Technicolor 3D, the 35mm 3D solution, Technicolor (Euronext Paris 18453; NYSE: TCH) today announced it has installed its Technicolor 3D system on more than 250 screens in North America just four months after its initial debut in theatres. This milestone demonstrates the continued industry demand for 3D and exhibitor confidence in the Technicolor 3D format as a high-quality, affordable 3D solution.
Technicolor 3D was launched in theatres on March 26 with How to Train Your Dragon, followed by Clash of the Titans, Shrek Forever After, The Last Airbender, Despicable Me, and Cats & Dogs: The Revenge of Kitty Galore. Next up for the format will be Piranha 3D from The Weinstein Company on August 20.
“We’re thrilled to have surpassed 250 screens in just a few months,” said Joe Berchtold, president of Technicolor’s Creative Services division. “Exhibitor feedback has been great from both a theatre operations and audience satisfaction perspective. We’re glad to be able to provide a technology solution that helps to bridge the gap to solve the current shortage of digital 3D screens, and bring 3D to audiences in markets of all sizes.”
“Technicolor 3D allows us to deliver high quality 3D to a greater number of theatres and a wider audience,” said Clyde Cornell, chief operating officer for Portland-based Hollywood Theaters. “The technology gives our patrons the opportunity to view motion pictures as never before, combining the highest levels of resolution, contrast and image quality to produce precise, life-like images in vibrant colors.”
"We have installed Technicolor 3D on 14 screens to date, and plan to add another six," said Tom Hutchinson, president of Edmonton, Alberta-based Magic Lantern Theatres. "Operation has been trouble-free, our customers are happy, and since the first picture, every installation has made money for us."
"Technicolor 3D has provided us with an excellent, cost-effective 3D solution, allowing us to remain competitive in our markets while we wait for an accessible digital plan to develop," said Bill Banowsky, owner of Charlotte, North Carolina-based Carolina Cinemas. "We now have at least one Technicolor 3D system at each of our locations, and will likely add more before the end of the year.”
"We are pleased with our decision to utilize Technicolor 3D," said Paul Wenger, vice president, Flagship Cinemas. ”It’s is a high quality, cost-effective product, which provides a superior 3D presentation for our audiences. Its affordability allows us the power to enhance the movie-going experience at our theatres and remain competitive in this digital age".
Technicolor 3D recently launched in international territories with Shrek Forever After from DreamWorks Animation. Other studios indicating support for the format internationally include: Paramount Pictures, Universal Pictures, The Weinstein Company and Warner Bros. Countries included in the international launch are the United Kingdom, Spain, Italy and Germany and Japan.
For a complete list of Technicolor 3D theatre locations in North America or for more information, visit www.technicolor3D.com
How Technicolor 3D Works
Technicolor 3D employs a proprietary production-to-projection system that leverages 35mm film projectors, in use today by the majority of U.S. and international theatres, to deliver a high-quality 3D presentation to moviegoers. A patent-pending lens system splits the left and right eye images as the film runs through the projector and delivers a 3D-ready image onto a silver screen. The solution works with circular polarized glasses--identical to those used for digital cinema 3D--to translate the film’s content into an image that is perceived by the viewer as being three-dimensional. The silver screen can be used for the projection of both Technicolor 3D as well as digital 3D content. Technicolor 3D is available now in the U.S., Canada, select European countries, and Japan.
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With more than 95 years of experience in entertainment innovation, Technicolor serves an international base of entertainment, software, and gaming customers. The company is a leading provider of production, postproduction, and distribution services to content creators and distributors. Technicolor is one of the world’s largest film processors; one of the largest independent manufacturers and distributors of DVDs (including Blu-ray Disc); and a leading global supplier of set-top boxes and gateways. The company also operates an Intellectual Property and Licensing business.
For more information: www.technicolor.com
Technicolor is a company listed on NYSE Euronext Paris and NYSE stock exchanges. This press release may contain certain statements that constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the future results expressed, forecasted or implied by such forward-looking statements. For a more complete list and description of such risks and uncertainties, refer to Technicolor’s filings with the U.S. Securities and Exchange Commission and its filings with the French Autorité des marchés financiers.