July 19, 2010

Technicolor Awarded Best New Logo at 2010 ACE Awards

Technicolor today announced that it was the recipient of the best new logo award by the Business Marketing Association (BMA) of New York City.

Paris (France), 19 July 2010 - Technicolor (Euronext Paris 18453; NYSE: TCH) today announced that it was the recipient of the best new logo award by the Business Marketing Association (BMA) of New York City.

Development of Technicolor’s new logo and brand identity was done in partnership with brand agency GYRO:HSR. The launch of the new Technicolor logo took place after company shareholders approved the change of the Group to “Technicolor” on 27 January 2010.

Ahmad Ouri, Chief Marketing Officer of Technicolor, commented, “The new Technicolor logo reflects our company’s activities in content creation, management and delivery. It symbolizes a departure from our old heritage to a new dynamic platform that celebrates all of our employees, products and services throughout the world. The new logo reflects Technicolor’s importance of dimension, the entire color spectrum, and key elements of light, movement and sound in a dynamic and balanced composition.”

The ACE Awards are the most prestigious creative competition for the business-to-business industry in North America.  Hailed as “one of the industry’s best creative awards” by the New York Times, the ACE awards have recognized the top creative campaigns and executions for more than 25 years.


Technicolor is a company listed on NYSE Euronext Paris and NYSE stock exchanges, and this press release contains certain statements that constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the future results expressed, forecasted or implied by such forward-looking statements. For a more complete list and description of such risks and uncertainties, refer to Technicolor’s filings with the U.S. Securities and Exchange Commission and its filings with the French Autorité des marchés financiers.


About Technicolor
With more than 95 years of experience in entertainment innovation, Technicolor serves an international base of entertainment, software, and gaming customers. The company is a leading provider of production, postproduction, and distribution services to content creators and distributors. Technicolor is one of the world’s largest film processors; one of the largest independent manufacturers and distributors of DVDs (including Blu-ray Disc); and a leading global supplier of set-top boxes and gateways. The company also operates an Intellectual Property and Licensing business.

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