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PRESS AND NEWS CENTER

May 25, 2018

Technicolor on the Awards Shortlist as Industry Gears Up for AICP Week 2018

Technicolor's The Mill and MPC are nominated in multiple categories including animation, visual effects, and virtual reality.

  • Robin Shenfield of The Mill to chair the 2018 AICP Show, calling it “the industry standard for honoring craft as well as creativity.”
  • The Mill is on the AICP Awards shortlist for a number of projects, including a Monster.com ad across multiple categories and a Jay-Z music video.
  • MPC projects on the shortlist include multiple nominations for the award-winning Samsung ‘Ostrich’ and historical VR experience ‘The Last Goodbye.’

The Association of Independent Commercial Producers AICP Week in New York City is a one-of-a-kind industry event celebrating the year in advertising and culture. Highlights during the week include the AICP Next Awards (June 12) and this year’s AICP Show: ‘The Art & Technique of the American Commercial’ (June 14).

Serving as Chairperson of the AICP Show is Robin Shenfield, Co-Founder and CEO of The Mill. “Having participated in the AICP Show Curatorial Committee several times, I can attest to the AICP Show being the industry standard for honoring the craft as well as the creativity of marketing communications,” said Shenfield. “The rigorous process to become a Show honoree reflects its high standards.” The AICP Show premieres during a screening and gala at The Museum of Modern Art in New York, and then becomes part of the permanent archive of the Department of Film at MoMA.

Additionally, The Mill made the 2018 AICP Awards shortlist plus the Next Awards, as did MPC.


The Mill:

Animation

Visual Effects 

  • PlayStation VR – ‘Skyrim: Claws’
  • Monster.com – ‘Opportunity Roars’

Design

  • Pediatric Brain Tumor Foundation - ‘Losing Your Hair’
  • ‘Sickos’ – Web Series Title Sequence
  • Monster.com - ‘Opportunity Roars’

Music Video

Next Award: Virtual Reality

 

MPC:

Animation

Visual Effects

  • Samsung - ‘Ostrich’
  • Sprint - 'Evelyn'

Visual style

  • Samsung - 'Ostrich'

Advertising Excellence / Single Commercial

  • Samsung - 'Ostrich'
  • Volkswagen - 'America'

Advertising Excellence / Campaign

Advertising Excellence / International

Next Award: Virtual Reality

Next Award: Experiential

  • USC Shoah Foundation – ‘The Last Goodbye’
     

Next Award: Innovation

  • USC Shoah Foundation – ‘The Last Goodbye’

 

Visit AICP Week for all the nominees and events taking place, including creative and educational sessions, thought leader insider insights, and live case study presentations.