June 29, 2018

Technicolor Brands Win Three Cannes Lions – One Gold and Two Silver for Exceptional Film Craft

In addition to three wins, the Technicolor family worked on numerous other winning projects as Cannes Lions celebrated onscreen artistry of innovative filmmakers.

  • Technicolor’s MPC took Gold for Visual Effects and Silver for Animation for Edeka ‘2117’ set in an AI world.
  • Technicolor’s The Mill won a Silver Lion for Visual Effects for Monster.com ‘Opportunity Roars’ – with its 100% CGI photo-real monster.

As the 65th annual Cannes Lions Festival came to a close, the Technicolor family of brands came away with three Film Craft Lions – one Gold and Two Silver – as well as having worked on a number of other winners and shortlisters, and a Film Lions Grand Prix winner. Cannes Lions is the prestigious awards festival for the creative global communications, entertainment, design, and tech industries, and the Film Craft Lions celebrate the very best of onscreen artistry and exceptional filmmaking.

Following is a list of the award-winning work, and additional winners that Technicolor brands worked on.

 

Technicolor’s MPC won for its work on Edeka ‘2117’ – a four-minute film with over 80 CG shots that required nuanced visual effects and animation to convey subtle emotion in an AI world – all while dealing with the project’s unique challenges in complexity and scale. 

Edeka ‘2117’

  • Gold Lion – Visual Effects
  • Silver Lion – Animation

MPC congratulates these other big winners at Cannes Lions, for which they also provided visual effects:

  • Apple’s ‘Barbers’ Portrait Mode ad – Gold Lion for Direction for Furlined Productions’ Dougal Wilson; plus another Gold and two Silvers Lions.
  • Apple’s ‘Unlock’ – the spirited and fast-paced spot won two Lions across Film and Film Craft categories.
  • Diesel’s two-part gritty campaign – directed by François Rousselet at Division Paris for Publicis Italy –was honored with four Lions.

 

Technicolor’s The Mill won for Visual Effects on Monster.com ‘Opportunity Roars’ – part of a fully integrated campaign featuring a 100% CGI photo-real monster seamlessly integrated with CGI environments and live action shots.

Monster.com Opportunity Roars’

  • Silver Lion – Visual Effects

 

Additionally, The Mill worked on the following campaigns – including a Film Lions Grand Prix winner – and would like to congratulate these partners for their award-winning projects.

 

Technicolor’s Mikros MPC Advertising worked on two winning projects and would like to congratulate them: the fast-moving, time-spanning Lacoste ‘Timeless’ campaign and game publisher Ubisoft’s ‘The Baptism.’

  • Lacoste ‘Timeless’ (BETC / Wanda) – Two Silver Lions (Production Design/Art Direction and Cinematography)
  • Lacoste ‘Timeless’ (BETC / Wanda) – Bronze Lion (Use of Licensed/Adapted Music)
  • Ubisoft ‘The Baptism’ (DDB / Henry) – Bronze Lion (Direction)

 

Visit Cannes Lions to see all the Film and Craft Lions winners and congratulations to all.

 

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