March 03, 2011

Technicolor & CINE PROJECT Sign Agreement to Launch Technicolor 3D in Germany, Austria & Switzerland

Technicolor today announced it has signed an agreement with CINE PROJECT

Paris (France) – March 3, 2011 – Technicolor (Euronext Paris: TCH; NYSE: TCH) today announced it has signed an agreement with CINE PROJECT (, a market-leading distributor and installer of analog and digital cinema equipment, to bring innovative solutions and pricing to the market and ignite the demand for Technicolor 3D in Germany, Austria and Switzerland.

“We’re excited to launch Technicolor 3D in these new markets,” said Joe Berchtold, president of Technicolor’s Creative Services division. “We have a very affordable technology solution that helps to bridge the gap to solve the current shortage of digital 3D screens, and bring 3D to audiences in International markets of all sizes.”

Currently, Technicolor 3D has installed more than 500 screens internationally and released 15 titles from major motion picture studios. Studios supporting the Technicolor 3D format include Paramount, Warner Bros, DreamWorks Animation, Universal, The Weinstein Company, Lionsgate Films, Summit and Relativity Media. Forthcoming movies expected to be available in Technicolor 3D include: Drive Angry (Summit), Thor (Paramount), Kung Fu Panda (Paramount/DreamWorks), Green Lantern (Warner Bros.), Transformers Dark of the Moon (Paramount) and Harry Potter 7: Part II (Warner Bros).

Technicolor 3D employs a proprietary system that generates a high quality 3D image on standard 35 mm film and leverages the existing 35mm film projectors in use today by many  U.S. and international theatres.  A patent-pending lens system splits the left and right eye images as the film runs through the projector and delivers a 3D image onto a silver screen. The solution works with low cost circular polarized disposable 3D glasses – identical to those used for digital 3D – to translate the film’s content into an image that is perceived by the viewer as being three-dimensional. The silver screen can be used for the projection of both Technicolor 3D as well as traditional 2D content.

Technicolor 3D is available now in the United States, Canada, Germany, Austria, Switzerland, United Kingdom, Spain, Italy, Japan, Latin America and throughout the Asia-Pacific Region at a fraction of the cost of a digital 3D system.  For more information, visit

# # #

About Technicolor
Technicolor is home to industry-leading creative and technology professionals committed to the creation, management and delivery of entertainment content to consumers around the world. Propelled by a culture of innovation and underpinned by a dedicated research organization, the company’s thriving licensing business possesses an extensive intellectual property portfolio focused on imaging and sound technologies. Serving motion picture, television, and other media clients, the company is a leading provider of high-end visual effects, animation, and postproduction services. In support of network service providers and broadcasters globally, Technicolor ranks among the worlds’ leading suppliers of digital content delivery services and home access devices, including set-top boxes and gateways. The company also remains a large physical media service provider, being one of the world’s largest film processors and independent manufacturers and distributors of DVDs and Blu-ray™ discs.
Euronext Paris: TCH _ NYSE: TCH _

Press contact:
Caroline Ponsi – Technicolor Europe    +33 (1) 41 86 61 11
Season Skuro – Technicolor US        +1 323 817 6865  

Technicolor Industry Analyst Relations:


Technicolor is a company listed on NYSE Euronext Paris and NYSE stock exchanges, and this press release contains certain statements that constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the future results expressed, forecasted or implied by such forward-looking statements. For a more complete list and description of such risks and uncertainties, refer to Technicolor’s filings with the U.S. Securities and Exchange Commission and its filings with the French Autorité des marchés financiers.