Technicolor announced today that it had been selected by Orange for production of a promotional spot and 3D intro for broadcasts of the French Open tennis tournament at Roland Garros.
Paris (France) – 27 May 2010 - Technicolor (Euronext Paris 18453; NYSE: TCH) announced today that it had been selected by Orange for production of a promotional spot and 3D intro for broadcasts of the French Open tennis tournament at Roland Garros.
Since May 23 and through June 6, 2010, Orange is broadcasting all Roland Garros center court matches live and in 3D for the first time, on Orange TV (channel 33), with Technicolor chosen to produce content related to the event.
All Orange subscribers with optic fiber connections or HD TV ADSL service, equipped with a compatible 3D TV set and active glasses, can view the promotional spot and event intro on the dedicated Orange TV service.
To carry out the project, Technicolor is leveraging the exclusive partnership recently signed with Cow Prod, a Paris production company and creative agency specialized in 3D. Cow Prod won recognition recently for its imaginative, high-quality 3D advertizing, such as the Haribo-brand candy spots for cinemas.
Technicolor offers a range of comprehensive 3D content solutions, covering the entire visual field, from cinema services (such as 3D digital intermediates or 3D using existing analog projectors), 3D Blu-ray services, live, 3D broadcast of TV channels, and more.
The company has also dedicated one of its research programs to 3D; numerous solutions are currently under development, such as 3D subtitling and 3D user interfaces for televised content.
Technicolor is a company listed on NYSE Euronext Paris and NYSE stock exchanges, and this press release contains certain statements that constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the future results expressed, forecasted or implied by such forward-looking statements. For a more complete list and description of such risks and uncertainties, refer to Technicolor’s filings with the U.S. Securities and Exchange Commission and its filings with the French Autorité des marchés financiers.
With more than 95 years of experience in entertainment innovation, Technicolor serves an international base of entertainment, software, and gaming customers. The company is a leading provider of production, postproduction, and distribution services to content creators and distributors. Technicolor is one of the world’s largest film processors; one of the largest independent manufacturers and distributors of DVDs (including Blu-ray Disc); and a leading global supplier of set-top boxes and gateways. The company also operates an Intellectual Property and Licensing business.
For more information: www.technicolor.com
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