Marvel, ‘Captain Marvel’ TV Spot
The trailer for the highly-anticipated ‘Captain Marvel’, directed by Anna Boden and Ryan Fleck, premiered during the game as well. Technicolor’s Travis Flynn partnered with the feature colorist Doug Delaney, to color-finish the trailer, while Carl McKay provided editorial needs.
Universal Pictures, ‘Us’ Teaser Trailer
Following the success of director Jordan Peel’s ‘Get Out’ comes his second film, ‘Us’, which depicts a family vacation-gone-wrong when a group of doppelgangers shows up and terrorizes them. Technicolor Supervising Digital Colorist Mike Hatzer provided color-finishing on the TV spot that premiered during the game.
CBS Films, ‘Scary Stories to Tell in the Dark’ TV Spot
The TV spot for André Øvredal’s chilling new film ‘Scary Stories to Tell in the Dark’ premiered during the big game, with Technicolor artists providing color-finishing (Tyler Fagerstrom) and editorial needs (Glenn Teel (TV version) and Laurie Kwan (digital version)) on the piece.
NFL, 'The 100 Year Game'
This year’s annual NFL spot kicks off the league’s 100th anniversary. Airing at halftime, the ad features an all-star cast of some of the greatest retired and active NFL players breaking out into gameplay in the midst of a celebratory banquet. 72andSunny and Friday Night Lights director Peter Berg of Film 47 teamed up with The Mill on the ambitious spot, which finished first in USA Today’s Ad Meter ranking by consumers.
Amazon, ‘Not Everything Makes the Cut’
Amazon pokes fun at its beta-test products that didn’t make the cut as an Amazon Alexa device. The spot was a team effort for the Technicolor family, with grading from MPC’s Ricky Gausis – and The Mill joining forces with Hungry Man Director Wayne McClammy and Lucky Generals. Shot by DP Christian Sprenger, the spot features Harrison Ford, Forest Whitaker, Anderson Paak, Abbi Jacobson and Ilana Glazer from Broad City.
Carl’s Jr., ‘Malibu Yoga’
This new Carl’s Jr. campaign from Arnold Worldwide aired regionally in California during the game. Traktor’s Sam Larsson directed the comedic spot featuring beach yoga and a plant-based burger, the “Beyond Famous Star.” MPC handled the finishing, with grade by MPC’s Ricky Gausis.
Doritos, ‘Chance the Rapper x Backstreet Boys’
The Mill joined forces with Goodby Silverstein & Partners and Director Steve Ayson of MJZ for Doritos Super Bowl spot, which sees Chance the Rapper join the Backstreet Boys to perform a remix of their hit “I Want It That Way” – while introducing Doritos’ new Flamin’ Hot Nacho flavor.
Jim Beam, ‘Celebration’
For Jim Beam's latest campaign 'Raised Right', The Mill teamed up with Serial Pictures director John Hillcoat and Adam&Eve to celebrate the lasting legacy of Jim Beam. The spot airing during the big game marked its first new global ad campaign in five years – as it recalled how the family-run bourbon brand rebuilt itself in the wake of Prohibition.
Kia, ‘Give It Everything’
Kia’s latest Super Bowl campaign from David & Goliath saw MPC’s Mark Gethin team up once again with director John Hillcoat, a long-time collaborator. The brand, which is opting out of celebrity endorsements this year and using the money to start The Great Unknowns Scholarship, focuses its ad on the people in a small town in Georgia.
Michelob Ultra Pure Gold, ‘ASMR’
The Mill collaborated with FCB Chicago and director Emma Westenberg of Partizan to deliver Michelob Ultra Pure Gold's first Big Game ad. The piece, featuring actress Zoë Kravitz, showcases extensive work from the Mill's 2D team and a rich grade by colorist Mikey Pehanich.
Pepsi, ‘More Than OK’
The Mill joined forces with Goodby Silverstein & Partners, along with Director duo Will Speck + Josh Gordon from Furlined for this year’s Super Bowl Pepsi commercial. Featuring Steve Carrell, Lil Jon and Cardi B, watch what happens when they all try to convince you with their well-known catch phrases that Pepsi is more than OK
Sprint, ‘Best of Both Worlds’
Evelyn the mischievous robot is back again, this time joined by sports legend Bo Jackson, a mermaid, and a ‘bird horse’ (you have to see it!) MPC partnered with Droga5 on numerous Sprint campaigns throughout the year, and were delighted to work on another Super Bowl ad with them for the second year running.
Turkish Airlines, ‘The Journey’ – a Ridley Scott Film
found the famed director returning to the world of advertising after 18 years. The plot features a cat-and-mouse chase around Istanbul’s iconic landmarks, revealing its new airport, soon to be the world’s largest. Anomaly partnered with Scott to direct the film with VFX from MPC.