October 26, 2021

Welcome to the Metaverse – Where Reality Collides with Real-time 3D Worlds

Technicolor Creative Studios is on the frontlines with those shaping the future of the metaverse.

Everybody’s talking about the metaverse these days.

Many of us see it as the future of the internet, where reality collides with real-time 3D worlds.

The word metaverse can be traced to the 3D virtual world in the 1992 novel ‘Snow Crash.’  You can find a more recent example in Spielberg’s Ready Player One, based on the 2011 novel.

Today, Facebook describes the metaverse as a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you.”

To expand on that definition, the metaverse is the new shape of interactive experiences, where augmented and virtual reality, gaming, commerce and social networking converge in one virtual environment. Once inside this virtual world, we can experience everything from entertainment and shopping to work, education and social interactions.

What makes the metaverse different from traditional “online worlds” or “multiverses” is how it interoperates with the real world and is connected to our real lives (read more in The Verge).

In the metaverse, you can try on clothes in a VR dressing room or even test drive a new car.  You can attend a sporting event, fashion show or virtual concert.  In fact, just about anything you can do in the real world, get ready to experience in the metaverse.

With the talent, technology and experience that we have in the industry, Technicolor Creative Studios is already on the frontlines with those shaping the future of the metaverse – and focused on exploring its full potential for brands.

Take a first look into the Metaverse with Technicolor Creative Studios – including an epic virtual concert that touched every one of The Mill’s studios and service offerings – from Creative Production and Experience to world-renowned VFX.

The Mill teamed up with Riot Games Music and Wave for Pentakill III: Lost Chapter – launched via interactive virtual concert experience in a Metaverse world. Read the story here.


Read more about this exciting project at The Mill, and in coverage from Rolling StoneThe Hollywood ReporterThe Verge, and CG Society.

Global Director of Creative Technology Aleissia Laidacker sat down with Bloomberg Technology anchor and producer Emily Chang to talk about the Metaverse and how brands can create and design immersive experiences. Read more here and watch the full interview at millchannel.

Aleissia also spoke to Campaign Magazine journalist Jessica Goodfellow on: ‘A peek into the Metaverse: How to prevent a virtual world from becoming a dystopian nightmare.’ Check out the full article on Campaign.