Innovations in VFX

Innovation begets breakthroughs in storytelling and perhaps there’s no better example than Technicolor. From color in films, to stunning photo-realistic visual effects, innovation is the engine that drives Technicolor’s excellence in storytelling.  

One example of superior innovation from the Technicolor family of brands is The Mill’s “Blackbird.”  Blackbird has transformed the way automotive advertising is created. Based on the rig designed by The Mill, automotive spot ads can be shot at any time, in any location, and without the need of an actual car that is very likely still under wraps. A combination of high dynamic range (HDR) imagery and 3D laser scanning generates a virtual version of the environment, producing 100% realistic rendering.

MPC's theatrical division again raised the "innovation bar" with its stunning virtual Rachael character in Blade Runner 2049...considered by many to be the pre-eminent VFX sequence from 2017.

Mr. X produced its most stunning VFX for director Guillermo del Toro's global hit, The Shape of Water, through its integrated creature-character work.

Mikros MPC Advertising expressed their talent and creativity on the Timeless film of the Lacoste brand's advertising campaign, which won numerous awards for its visual effects; as well as on Cartier's Santos, whose visual effects have been recognized by professionals around the world.

These are just a few examples of our brands' commitment to finding innovative solutions for our clients.

Production Front-End

With the rapid advancements in computer processing power, innovative solutions for front-end planning, pre-visualization, and the early "on-set" management of visual effects ensure greater creative control and cost-containment.   

Technicolor and its VFX brands are committed to continually developing state-of-the-art tools for the front-end of projects as well as finishing tools for color-grading and delivery. 

Creature/Character Creation

Whether a monster, a cuddly animal, or a photo-realistic human, creature creation is a central facet of the entertainment landscape and a big part of the storyteller’s creative palette. Technicolor and its award-winning portfolio of brands can tackle any creature creation need required for theatrical, broadcast, animation or gaming.

Most notably by way of its Oscar®-winning visual effects work for Life of Pi and Disney's The Jungle Book, MPC has established itself as one of the world’s leading producers of creature / character animation and effects.  

Virtual Production Workflows

Virtual production workflows are revolutionizing the entertainment landscape with innovative and technology-driven production and post-production techniques. Technicolor offers virtual production workflows no matter the scale of the project. 

Immersive VFX

MPC and The Mill have produced VFX sequences for a number of immersive projects.