The Future is Technicolor™

Celebrated for over 100 years as a Hollywood legend, Technicolor™ helped define the art of storytelling through bringing color to film with the innovative three-strip color process.

Today, we channel that legacy of colorful storytelling into the future. We build powerful partnerships, create cutting-edge products and devices, and push boundaries with our inventive DNA. We are timeless at our core, and face forward in everything we do.

A proud member of the established.inc portfolio of quality brands

Everything looks better in Technicolor™

Consumer Electronics + Tech
Fashion + Accessories
Home + Lifestyle
Experiential
Beauty + Wellness
Food + Beverage
Kids, Crafts + Edu-play
Entertainment
Industrial + B2B

Technicolor™ Through Time

1915

Color Gets a Name

Established in Boston, Massachusetts by Herbert T. Kalmus, Daniel F. Comstock, and W. Burton Wescott, Technicolor™ turned experimental color science into a cinematic success.

1917

First Dreams In Technicolor™

"The Gulf Between" is the first Technicolor™ film, illustrating that color storytelling is a new language, not merely a novelty.

1922

 Color Hits The Big Time

"The Toll of the Sea" brings richer, more cinematic color to the screen, moving Technicolor™ from experiment to real studio ambition.

1932

The Three-Strip Breakthrough

Technicolor's™ three-strip process debuted with Disney’s "Flowers and Trees," the first film to use it, winning the first Academy Award for Best Cartoon.

1939

 Hollywood Goes Full Color

Technicolor™ shaped the era's style with classics like "The Wizard of Oz" and "Gone With the Wind," winning an Academy Award for its three-color production.

1940–1950

Hollywood’s Signature Palette

From musicals to epics, Technicolor™ defined the look of a generation: bright, lush, unmistakable, and instantly iconic.

1980–2000

From Film Lab To Global Media Engine

Technicolor™ expanded services from film processing to post-production and global distribution, improving entertainment across home video and digital formats.

2010–2020

Color Everywhere

As content shifted to streaming, Technicolor™ adapted through VFX, mastering, and next-generation visual formats, ensuring color culture remained dynamic.

Today and Beyond

New Era in Full Color

Technicolor™, now under new ownership with strong licensing roots, evolves as a brand platform to leverage its color authority in consumer electronics and everyday technology.

Why Color Matters

Color Shapes the Way We See the World

Color affects decisions in a blink of an eye.  

Color Leaves a Mark

Color leaves lasting impressions and creates stronger core memory recall.

Color Creates

Color is a powerful story telling tool and can affect mood and behavior.

As a proud member of the established.inc portfolio of quality brands, Technicolor™ is part of a brandcentric ecosystem responsible for $1.8B in global retail sales.

100+

Retail partners

200+

200+ licensees

Here’s What the Experts Say

"In black and white, you dance against shadows. In Technicolor™, you dance against the air itself.  The colors are so thick and rich that the movement feels heavier, more vital. You weren't just a man dancing; you were a streak of blue or a flash of yellow moving through a canvas."

Gene Kelly
Actor, "Singin' in the Rain"

Color Brings Your Brand to Life

Harness the power of the most trusted name in color science today.

Partner With Technicolor™