For Broadcasters, New Opportunities Come Streaming In With OTT

Streaming services are here to stay, but taking them to the next level means addressing consumer concerns such as the lack of local channels and the integration of over-the-air (OTA) to remedy the gaps in content.  Brian Jentz, Senior Director of Product Management with Technicolor’s Connected Home, explains how streaming OTT services create many new opportunities for broadcasters – making it faster and easier to deploy new technologies such as HDR, and even breathing new life into the traditional content they provide. It’s all riding on a new wave of technology implementing the latest ATSC 3.0 broadcast standards and bringing together in one device – such as the Android TV-based AirTV Player – all of the content and video services consumers are demanding. To read the full Q&A, visit The Future Trust.