Watkins joins to fuel fast growth across Brand Experience and Advertising division as it expands its creative capabilities into creative strategy, production and experiential marketing.
London, June 9, 2021 – The newly launched collective of creative studios across advertising and entertainment, Technicolor Creative Studios, today announced the hire of Anna Watkins as Global VP of Growth and Brand Partnerships.
Watkins joins the Brand Experience and Advertising division, headed by David Patton. The hire comes as the advertising division looks to expand its remit and creative offering to brands across the globe.
The collection of Creative Studios under Technicolor’s Brand Experience and Advertising division, MPC and The Mill, are world renowned for their work within the advertising creative and production arena. With the hire of Watkins, the Brand Experience and Advertising division will be facilitating more direct-to-brand partnerships, offering an end to end service from creative strategy and ideation through to production as well as expanding its technology driven creative solutions, including virtual productions, immersive AR and VR experiences, interactive products, 3D brand mascots and digital assets.
Watkins was previously MD at Verizon Media UK, overseeing growth at Yahoo, AOL, and HuffPost. Prior to this she was Global CEO Mofilm (You and Mr Jones) and has also served as Managing Director of Initiative and Guardian Labs as well as CEO of Grand Union. Watkins started her career in advertising at M&C Saatchi and TBWA.
President of Technicolor Creative Studios, Brand Experience and Advertising, David Patton comments, “Anna will support the growth of MPC and The Mill’s direct-to-brand offering, in addition to identifying new growth opportunities across the Technicolor Creative Studios, Brand Experience and Advertising division. This is a pivotal hire as we look to focus on how we can faster evolve our offering to accommodate the massive growing demand for our services. Our goal is to be the top provider of creative production to brands globally as they look to lean on new forms of creative technology to connect with their customer base in new and innovative ways.”
Anna Watkins comments, “I am delighted to be joining Technicolor Creative Studios with its stellar creative heritage in visual effects, CG and ground-breaking innovative solutions in the world of creative technology. Both MPC and The Mill are seeing considerable opportunities to grow not only an end-to-end service for our clients from strategy through to production, but also through our ever-increasing creative production capabilities in immersive and interactive marketing across the globe.”
ABOUT TECHNICOLOR CREATIVE STUDIOS
The Mill is a Technicolor Creative Studios company. Technicolor Creative Studios is a creative technology company driven by one purpose: The realization of ambitious and extraordinary ideas. We inspire creative companies across the world to produce their most iconic work. Our award-winning teams of artists and technologists’ partner with the creative community across film, television, animation, gaming, brand experience and advertising to bring the universal art of storytelling to audiences everywhere.
No idea is too ambitious for us to create to an incredibly high standard. Technicolor Creative Studios provides World Class production expertise in Film, Episodic, Gaming, Advertising and Experiential Marketing.
For further information, please contact:
Isabelle du Plessis
Global Head of PR
Tel: +1 (212) 337 3210
Cell: +1 (929) 213 4658