Held in Amsterdam, the Technicolor booth hosted over 300 visitors that were able to discover a broad array of the latest innovations to enhance the consumer video experience.
One of the key highlights was a demonstration focused on video quality thanks to 4K and related HDR enhancements. Showcasing expertise in post-production tools, inverse tone reproduction, and set-top-box modifications, Technicolor’s demonstrations displayed both professional and consumer market HDR solutions that has led to partnership and business development opportunities.
Technicolor was also present on two partner booths (4EVER, a French collaborative project and Fraunhofer) and presenting technical papers related to HEVC, UHDTV, HDR and content creation. IBC also served as a platform to launch the company’s “The Future Trust” campaign which highlights Technicolor expertise and thought leadership.
For insights into Ultra HD 4K and HDR technologies visit the “ Immersive Experiences ” section in “The Future Trust”web pages and gather insights into innovation across the entertainment technology.
Technicolor demonstrated its expertise on key technologies.
•Post production tools to automatically turn catalogue content into HDR, with accurate grading accommodating proper color & gamma translation for various HDR displays
•First fully automatic inverse tone reproduction applied to native 4K HDR content, on a commercially available HDR UHD TV set
•HD AVC modified Technicolor STB supporting HDR decoding of both LDR and HDR content according to the available display
•First commercial 4Kp60 demonstration on a media gateway
•Simplify consumer interactions with their home and community, on all screens
•Enable high quality of experience/Service :Wi-Fi doctor and AIS (Adaptive Intelligent Streaming)
Visitors were very impressed by the visual quality of HDR demos and the fact that Technicolor HDR solution addressed both professional and consumer markets and drove interest in partnering on HDR and other business development opportunities.
Partnership – our presence on partner booths
•A French collaborative project, a consortium of nine industrial and academic partners working on enhancing the quality of the video experience and on leading edge technologies for Ultra High Definition TV services, both on image format and encoding standard aspects
•Visitors to the 4EVER stand could see some visual improvements considered for Phase 2 of UHDTV
•More realistic colors with Wide Color Gamut (WCG)
•More natural contrasts with High Dynamic Range (HDR)
•Better motion, improved sharpness with Higher Frame Rate (HFR)
•Announcement of the MPEG-H Audio Alliance between Fraunhofer, Technicolor and Qualcomm
•Promotion of MPEG-H Audio features such as better compression, interactivity and immersive audio on 7.1+4 loudspeaker configuration
•First MPEG-H Audio player supporting channels, objects and HOA simultaneously
•Technicolor 4Kp60 STB in the 3D audio room showing MPEG-H Audio binaural rendering on headphone
Technicolor was also involved in IBC conferences and technical papers related to HEVC, UHDTV, HDR and content creation highlighting our leadership position in these topics:
•High dynamic range imaging: contrasting views?
•A new era of compression with high efficiency video coding
•Cutting edge: Future content creation and display
“The Future Trust” campaign, highlighting Technicolor expertise and thought leadership was also launched at IBC
•Technicolor, as a color and image expert, is THE trusted partner to deliver end-to-end solutions in cutting edge technologies such as UHD 4K and HDR
•We provide all the tools for grading, encoding, decoding & rendering of legacy contents on various displays
•We help content owners (broadcasters, film makers, studios, OTT) quickly and efficiently convert non HDR content into HDR for various HDR displays
•We enable service providers to encode and deliver content to the home through our STB suitable for both HDR and LDR displays
•We enable automatic tone mapping of native 4K HDR content and rendering on commercially available HDR displays