Access the Most Respected Brands in Consumer Electronics
Technicolor offers licensing customers and partners the opportunity to benefit from the market awareness and strength of long recognized and highly established brands such as RCA, Thomson – as well as other trusted and respected global brands in the consumer electronics sector. Great products need great brands to ensure commercial success. Licensing one or more well-established brands from Technicolor’s brand portfolio increases your potential for success due to high consumer recognition and loyalty.
Brand Licensing with Technicolor
Technicolor Brand Licensing creates business opportunities for brand licensing partners through some of the most highly recognized and trusted brands around the globe. We develop and manage a range of licensing programs within different product and service categories, allowing our brand licensing partners to benefit from:
- Highly Recognized and Trusted Brands: Partner with a known and respected consumer brand, allowing you to achieve faster time to market & business growth.
- Global Opportunities: Expand into new product categories and geographic markets around the world.
- Technicolor’s Industry Knowledge: Gain a competitive advantage from Technicolor’s technology, marketing and industry leadership.
- Cross Licensee Opportunities: Network with other brand licensing partners worldwide, and drive revenue streams through strategic alliances.
- Centralized Trademark Protection: Ensure that trademark protection and infringement of any brand rights are managed by a central team.
- Branding and Marketing Support: Enjoy the support of a dedicated brand licensing team which can help you strategically develop your business.
- Access to Technicolor Technologies: Drive new opportunities with our Technology Licensing programs with easier access to Technicolor technologies portfolio (HDR, color science, sound and beyond).
Licensing partners benefit from Technicolor’s global experience and network, brand and marketing support, expertise in innovative technologies and go-to-market strategy.
Quality Assurance by Technicolor
Technicolor’s Quality Assurance Process is designed to ensure and reinforce a coherent quality level for products throughout all brands, categories and geographies. Technicolor works with each licensee to guarantee the best practices in manufacturing and sourcing are in place to meet our brand commitment to consumers. The Quality Assurance Process addresses all suppliers, products and sales initiatives that take place before, during and after a product market launch that carries any of the Technicolor brands.
To learn more about Technicolor’s Brand Licensing Initiatives contact: Trademarklicensing@technicolor.com
Brand Acquisition or Licensing - Diversifying Technicolor’s Portfolio
Technnicolor, a worldwide technology leader in the media and entertainment sector, has been innovating and inspiring people for 100 years.
If you are considering selling all or part of your technological business solutions or consumer electronic brands or just want help licensing your brands, Technicolor would be interested in hearing from you!
For over 90 years, the RCA brand has been there for countless moments in family rooms across America. Through it all, families have come to expect exceptional performance, quality, innovation and value from RCA product. Today, the RCA brand symbolizes American ingenuity worldwide. Its iconic name can be found on flat-panel and 4K televisions, tablets, smartphones home appliances and many other products. From the biggest public moments to the smaller more personal ones, RCA has been a part of lives and will continue to be – today, tomorrow and well into the future.
With a rich heritage stretching back over 120 years, the Thomson brand has taken part in the greatest technological revolutions and has always set out to make innovation accessible to all. Today, the Thomson brand is there to help us all in our daily lives at home and beyond, through one of the widest ranges of products and useful, innovative, reliable and stylish solutions: TV / Audio-Video / Telephony / Computers & Tablets / Connected Devices / Home / Small & Large Appliances / Healthcare & Well-being.
The Ferguson brand originated in the late 1940s with the Ferguson Radio Corporation which first made radio receivers and then televisions for the UK market. Although Ferguson as a company has changed hands a few times, the Ferguson brand remains popular across a wide customer base. The portfolio of products under the Ferguson brand has evolved to include a broader range of audio and TV equipment, such as Hi-Fi components, stereo speakers, CD players, video recorders and transistor radios. The introduction of Ferguson-branded Freeview set-top boxes, DVD players and recorders and DAB radios have further established this well-known brand. Backed by a strong legacy, the Ferguson brand enjoys broad recognition in the consumer electronics arena in the UK.
“The dog & the phonograph” (His Master’s Voice)
Coined in 1899 as the title of a painting by English artist Francis Barraud, this work of art featured a fox terrier called “Nipper” listening to a wind-up gramophone – giving birth to: “His Master’s Voice (HMV for short). HMV is one of the media and entertainment industry’s most iconic brands. The eponymous painting was purchased by the Gramophone Company that same year, which subsequently used the image of the dog and gramophone on publicity materials.
Originally founded in 1947 under the name “North German Mende Broadcast GmbH” in Bremen, Nordmende became one of the prominent German manufacturers of televisions, radios, tape recorders and record players in the 1950s and 1960s and launched the first color TV set in Europe. The next two decades saw the Nordmende brand gain particular recognition for its high level of innovation across its product range, culminating with the introduction of the first “super planar” TV set in 1987. Renowned for setting new standards in design and technology throughout its history, the Nordmende brand has long been associated with the highest levels of quality in the industry, especially in the German market.
Since its introduction in 1990, the PROSCAN brand delivers performance and design for an exceptional entertainment experience. PROSCAN earned its reputation for creating television and video products that competed with Sony, Pioneer and other premium players in the high quality electronics sector. The tagline for PROSCAN is "So advanced, yet so simple." Known foremost in the US market, the PROSCAN brand is associated with good value for money and ease of use. PROSCAN currently offers high quality, yet affordable, entertainment products that are advanced and simple to use.
The SABA brand emerged from the Schwarzwälder Apparate-Bau-Anstalt (SABA) electronic equipment company in 1923 in Germany’s Black Forest – an area known today as Baden-Wϋrttemberg. Over the years, the company’s product range has become associated with high quality: component parts for broadcast receivers; complete radio sets; TVs; tape recorders -- and even a record label (MPS Records) in the late 1960s. With the acquisition by Thomson SA of the TV set production group in 1980, the SABA brand continued to represent high-quality, yet affordable, consumer electronics and household appliances. Modern-day affordability, quality, reliability and simplicity continue to be the hallmarks of the SABA brand.