Amazon — Before Alexa
The Mill and MPC
One of the top 5 AdMeter ads for Super Bowl LIV, this spot features Ellen DeGeneres and her wife, actress Portia de Rossie, wondering what people did before Alexa. The spot journeys back through time to illustrate a set of scenarios without Alexa. MPC colorist Jean-Clement Soret provided color and The Mill provided VFX.
Bud Light — Post’s Mango Experience
The Mill
From Wieden & Kennedy, the second Bud Light spot shows Post Malone ordering a mango-flavored Bud Light Seltzer which gets approval from his stomach, nose and his spleen which turns out to be a jealous balding man in a desk job. Bud Light let social media decide which spot aired during the Super Bowl - the winner was 'Inside Post’s Brain.'
Marvel — Super Bowl LIV Disney +
The Technicolor Marketing Services team, which handles marketing post-production for many of the industry’s top studios, was so excited to continue our partnership with Marvel as we worked on their Super Bowl spot for Disney+. Travis Flynn did the color for the commercial and Jonah Braun did the graphics finishing for the three main titles highlighted in the piece. We were able to host multiple interactive sessions across several locations where the shows are being shot, working hand-in-hand with the team at Marvel, the productions’ VFX teams, and DPs for each of the titles.
Visit our winning teams at Technicolor, The Mill and MPC for more creative talent highlights.
Hear from Josh Mandel, managing director of The Mill Los Angeles, on why the Super Bowl has such staying power and how engagement continues to evolve.